Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for Singapore and Southeast Asia, as she outlined how the region is shaping the ...

As we wrap up the season's ten episodes, here is a quick look at each conversation that shaped the Marketing Connected podcast series.

Google DeepMind is expanding its footprint in Asia Pacific with a new AI research lab in Singapore, a move that builds on the government’s push to accelerate AI adoption through its National AI ...

Singapore’s Centre for Advanced Technologies in Online Safety (CATOS) will introduce a free online tool in 2026 to help users verify whether images and videos have been altered, according to a report ...

Skechers has tapped actress, entrepreneur, and fashion icon Sofía Vergara as its newest global brand ambassador, signalling a high-profile push into the intersection of style and comfort. According to ...

Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution and for stoking fears about AI replacing creative jobs. As compared to the ...

Public reaction to Coca‑Cola’s 2025 AI-driven holiday ads has been mixed, as the brand experiments with generative AI to refresh its iconic seasonal storytelling. Since the campaign’s launch, 10.2% of ...

Kimberly-Clark Corporation, the parent company behind Kleenex and Huggies, has unveiled plans to acquire consumer health firm Kenvue in a cash-and-stock deal valued at about US$48.7 billion. The deal, ...

PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse ...

Publicis Groupe has signed a definitive agreement to acquire parent company of SGAG HEPMIL Media Group, a leading influencer, content, and social agency in Southeast Asia. The move will combine HEPMIL ...

FairPrice Group (FPG) has launched 'FPG ADvantage', a new business unit positioned as Singapore’s largest omnichannel retail media network. The platform aims to connect brands with consumers across ...