Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health South Asia at Bayer, shares how the ...
A striking new OOH campaign in Noida is turning heads with an unexpected collaboration between Gaur Group and Zepto. Installed by Coral Media near the busy Botanical Garden stretch, the campaign ...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength ...
Nykaa launched its annual “Pink Friday” sale with a massive, high-impact Out-of-Home (OOH) campaign, executing a true ...
The cult-favorite skincare brand The Ordinary has significantly expanded its reach in India by partnering with the quick ...
It’s Spotlight, an AI & tech driven Dooh start-up introduced the nation’s first-ever gesture-powered concert experience zones ...
In Media4Growth’s Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s ...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative ...
Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes, shares how outdoor advertising ...
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August ...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the ...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, ...
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