For lead generation We recommend these events when you want to measure the full lead generation funnel for online and offline activity. They're useful for business-to-business sales, automotive sales, …

Google automatically assigns product categories to all products using its evolving taxonomy. Accurate titles, descriptions, and pricing ensure high-quality categorization.

Edit a Business Profile You can edit your Business Profile directly on Search or Maps. Certain features to manage your profile may differ between Search and Maps and your device's operating system.

You can also customize management across device types. Each level of management gives you a different set of features. Use basic management if you only want to secure devices with a screen …

There are 3 types of short business summaries you might see on Google Maps: business descriptions, editorial summaries, and customer review snippets. Business descriptions Business descriptions focu

To maintain high quality information on Google, follow this list of guidelines for local businesses. These guidelines can help you avoid common problems, including changes to your information or, in some …

After selecting an objective, you'll view relevant, recommended features and settings to help you achieve the results that matter most to your business. Choosing the right objective helps Google Ads …

Dynamic remarketing allows you to automatically tailor your ads based on the products or services your users have interacted with during previous visits to your website. This article explains how to use the …

If you build a keyword list based on the words used when people search for what you offer, your ads can reach potential customers interested in your product or services. Every time someone searches on …

Track multiple types of conversions from the list above by creating a separate conversion action for each type. For example, set up one conversion action to track purchases on your website and another to …