Digital marketing manager, brand ambassador, and CMO are three jobs titles that have become increasingly common since 2000, and their rise tells the story of marketing’s digital transformation...

A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan. Business executives draw a successful marketing strategy from market research.

Delivering Offerings Marketing can’t just promise value, it also has to deliver value. Delivering an offering that has value is imply getting the product into the hands of the user; it is al understands how to get …

Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary …

The following set of worksheets will help you understand and tailor your marketing mix to your customers’ needs. The four sections relate to the four P’s of product, price, place, and promotion.

We will now study the marketing mix, the tactical tools which marketing professionals use to implement their strategies. Let us begin with the basic element: products and services.

Not all marketing channels will be effective for your business. Based on your audience research, select the channels that will best reach your target customers. Common channels include: • Digital …