Prebid User Identity for Header Bidding
Prebid Server and Identity Prebid Server has user sync functionality, allowing server-side bidders to establish IDs given appropriate permission from the user for setting cookies. Prebid Server …
GrowthCode Use Cases
Insight for Prebid Know how your data and Prebid stack are performing—and why Key Metrics: Bid rate, win rate, CPMs, latency, SSP-level value, visualizes ID match rates and graph …
Adsquare’s Pre-Bid Enrichment Technology
The pre-bid enrichment API connects Adsquare to the advertiser’s desired DSP seat. The integration enables us to enrich programmatic advertising traffic with pre-built spatial segments …
Introduction to Signal Identity Enrichment - knowledge.sovrn.com
Signal Identity Enrichment uses our data collective to boost the coverage of your ID partners on your users, meaning higher yield on more of your traffic. How does it work? When a user …
Wunderkind Identity Enrichment Boosts Revenue
Wunderkind’s unique approach to identity enrichment integrates its own first-party identity and graph technology with supplemental third-party data sources. This process enhances the …
GrowthCode Router enriches bid requests to increase revenue
ENRICH Revolutionizing Bid Enrichment and Modern Addressability GrowthCode ENRICH is the ultimate solution for managing Universal IDs (UIDs) and enriching bid requests. It goes beyond …
GrowthCode Bid Enrichment Uplift Measurement with Prebid …
Publishers will have access to the updated dashboard and reporting tools as Prebid-based measurement rolls out. For details or support, contact your GrowthCode representative. …
ID+ for Header Bidding - Prebid
ID+, powered by zeotap, enables the marketing ecosystem to overcome challenges posed by the demise of identifiers and a fast-changing regulatory landscape. ID+ is an open invitation to the …
Bid Signal Enrichment in adtech: Navigating Universal IDs and …
Aug 1, 2023 · In the dynamic world of advertising technology in the ‘loss of signal era”, bid enrichment plays a pivotal role in enriching bid requests with crucial information related to …
Video Intro to Prebid Identity Solutions for Header Bidding
Introduction Prebid offers a powerful set of tools that help publishers to integrate with user identity solutions in a way that follows their organization’s privacy strategy.
Prebid.js Modules for Header Bidding
Module DocumentationPrebid.js Module Overview The core of Prebid.js contains only the foundational code needed for header bidding. Any functionality that could be considered an …
Prebid Modules: How they work, use cases, and examples
Sep 22, 2021 · In this guide, we’ll explain what Prebid Modules are, along with a rundown of the most commonly used Prebid Modules, their use cases, things to note, and sample configurations.
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