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India didn’t copy Cheetos, it invented its own crunch. In 1999, PepsiCo launched Kurkure—a masala-loaded puff made from rice, lentils, and corn, designed for Indian taste buds. With Juhi Chawla’s iconic “tedha hai par mera hai” campaigns, it quickly became a teatime staple and a cultural phenomenon. From 220 crunch tests to flavors crafted for Punjab, Gujarat, and Bengal, Kurkure showed that the best brands listen, not copy. This isn’t just a snack, it’s India’s crunchy love story. #Strategy #Br
2:12
India didn’t copy Cheetos, it invented its own crunch. In 1999, PepsiCo launched Kurkure—a masala-loaded puff made from rice, lentils, and corn, designed for Indian taste buds. With Juhi Chawla’s iconic “tedha hai par mera hai” campaigns, it quickly became a teatime staple and a cultural phenomenon. From 220 crunch tests to flavors crafted for Punjab, Gujarat, and Bengal, Kurkure showed that the best brands listen, not copy. This isn’t just a snack, it’s India’s crunchy love story. #Strategy #Br
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